Finding the Right Digital Marketing Agency
When it comes to branding or creating a product, it can be difficult to get that brand in front of potential customers' eyes. Advertising and marketing aren't as easy as it was in the early 1960s. You're going to need the help of a digital marketing agency. No matter if you want a new website design or improved social media strategies, an experienced digital marketing firm can help you when it comes to attracting potential customers. This is why you should contact Maples Growth Strategies in Atlanta GA. Our digital programs are designed to put your brand and message in front of the right customers at the right time.
What is digital marketing? While it's often compared a part inbound marketing, there are differences in form of interaction and placement that make digital marketing is own unique field. Digital marketers work on a wide variety of marketing campaigns from e-mail marketing to content marketing to SEO and digital advertising and more; while having a better idea of how each campaign can support your overall goals.
It takes a little time and research to find the right Digital Marketing firm to work with, but it's well worth it in the end. Here are some tips for finding the right digital marketing agency for your brand and how Maples Growth Strategies can help you.
Determine Your Budget
Setting a budget is important when choosing the right digital advertising firm to work with. It’s important for you to understand how much you can afford to spend on advertising. The right agency will understand this and work with you find the best mix of services so you get the most bang for your buck; and as your business grows your agency will be there with you to help you maintain a profitable ROI.
Knowing your budget and sticking to it can also help you when negotiations and proposals come into play. Most agencies love boosting their portfolio with a new startup or a cool product. If you stick to your budget, they'll more likely to work within a range that your business is comfortable with.
At Maples Growth Strategies in Atlanta GA, your success is our success and our goal is to grow with you as a partner and not just make a profit.
Determine Your Goal
The next thing you should do is determine the goal of working with a digital advertising firm. Are you looking to grow market share, generate leads, have more direct online sales, make a name for yourself or break into a new market? Being aware of your main KPI (Key Performance Indicators) before sitting down with any agencies will help create a solid base for your campaigns moving forward.
Whether it’s: Redesigning your website, Creating/using video content or Increasing your search engine rankings, Maples Growth Strategies is here to provide you with right combination of tactics to help you meet your goals. Our plans are comprehensive and work with online and offline strategies to provide you with the best results at an affordable price.
Conduct Your Research
Research is an important part of find the right digital marketing firm to partner with. Check out agencies that have effective branding stories, campaigns, image designs, and so forth that are designed to fit the brand and attract the right audience. You should also look into agencies who produced the kind of work you're interested in and what the results were from that marketing campaign.
This can help you realize the goal you want to achieve. What kind of vision do they have for your brand? You'll bring up this question to every agency you meet, but don't always take their word for it. Research their results on your own terms.
At Maples Growth Strategies, we provide potential clients with examples of our work so they can see how we’ve help other business in the Atlanta GA achieve or grow their digital presence and success.
Ask the Questions
Create a list of questions you'd like to ask the digital agencies. This can range from previous clients to expected time-frames for your project. You can also ask them who your main point of contact will be and how they plan to achieve results. Find out if they will customize their tactics to your business or if they provide more of a cookie cutter approach to their digital advertising.
Also, pay attention to how they answer your questions. Do they try to dazzle you and talk over your head, or are they competent enough to know how to break down new or complicated ideas into terms you can understand?
Asking questions and making sure you get answers you understand is key in helping you make the right decision. At Maples Growth Strategies, we make sure our clients have a clear understanding of our processes, tactics and goals, so they can rest assured their campaign and money are moving in the right direction.
Review the Formal Proposal
A digital advertising firm that's serious about working with you should hand you a formal proposal for review. A business proposal is different from a business plan, a concept idea, or a pitch, all of which are not as concrete. A proposal should include the dates, designers, ideas, timelines, and results from the project. Keep your standards high and you'll be able to choose the right one.
You want to invest in a professional service that delivers their promises on time. The right digital advertising firm will take the time to prepare a formal proposal and make you feel comfortable about the decision-making process before any paperwork is signed or anything is agreed.
Here are MGS, we provide clients with formal proposals for their digital campaigns that are signed by us and the client and we review them in detail to assure everyone is on the same page.
Get All Legalities in Writing
Before a digital marketing firm begins work on the project, go over the creative, legal, and logistical issues.
Will you get all login access to any accounts they create on your behalf? What is proprietary and what isn’t? What are the precise terms of termination of services? If you decide to leave the agency, exactly what will you get to take with you, what will they try to hold on to? This should also include everything from deadlines to non-disclosure agreements and payments and possible refunds.
Maples Growth Strategies digital marketing in Atlanta GA addresses each of these issues to ensure our clients are in full control of their brand at all times. We work with our clients and do not try to hold them or their sites and brand hostage.
Follow Your Instincts
By gathering the right information, you'll know if a digital marketing agency is a good fit for your business. Maples Growth Strategies digital marketing Atlanta GA explains the entire process with a prospective client before signing any deals. Through the process of interviews, meetings negotiations, and pitches, you'll have a better understanding of how we will approach your plan and gauge success over time.
Finding the right digital advertising agency to work with doesn't have to be complicated or time-consuming. Just call Maples Growth Strategies in Atlanta GA and you'll find the right digital marketing firm to get the results you’re looking for.
"Strategy is a style of thinking, a conscious and deliberate process, an intensive implementation system, the science of ensuring future success." -Pete Johnson